Home > Uncategorized > A word of warning: I’m not a fan of “piece meal”

A word of warning: I’m not a fan of “piece meal”

Have you heard of piece meal? Surely you have. Maybe the expression: doing things piece meal? Does that ring a bell?

It seems that when budgets are tightened, we all try to cut costs. And sometimes that means cutting corners. And that leads me to doing things piece meal. (Here’s what Webster has to say about it: http://www.merriam-webster.com/dictionary/piece%20meal).

Doing things “one thing at a time” or in “fragments” doesn’t sound too diabolical UNTIL you apply that strategy to your communications function. That’s when things start to go a little crazy, folks. Over the past few months, I’ve encountered more than one company or organization that in their efforts to cut back costs have walked away from a comprehensive strategy for communicating and instead are doing a bit of dabbling. Let’s see: one month, we’ll try a direct mail piece. Later this year, we’re going to do a logo. And maybe we’ll have somebody come in and redo our website at some point.

What I’ve learned from the piece meal approach (if you can call it that) is that too often there’s no one driving the bus. Looking around and making sure everything is cohesive. Getting input from the various internal and external constituencies. Creating something that is memorable, effective and represents who you are and where you want to go.

Long-term, piece meal just isn’t going to cut it. But you know what? It really doesn’t work very well short-term, either.

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