Home > Uncategorized > Ever Been Put In A Box?

Ever Been Put In A Box?

I’ve come to believe there are two kinds of people in the world: those who love boxes, and those who don’t.

And I’m not talking about the cardboard, break-it-down before-you-recycle box. I’m talking about the boxes that we allow ourselves to be put in, and sometimes even jump into on our own. I’ve worked at places before where you’re put in a box. It may be the PR box. Or the “take care of only these clients” box. Even the very defined “media relations” box.

Did I mention that I hate boxes?

I have a friend that I met when working at at advertising agency in Knoxville who referred to one job as being led by the “bossy little boxes who tell me what to do.” Jen with one “n” has a point. Who wants to be bossed around by a box?

Boxes are square. Defined. Rigid.

In today’s world of fluid communications, why in the world would you want to put your employees, your co-workers, your potential….in a box? Collaboration doesn’t happen naturally when people have unyielding assigned roles. Creativity is left by the wayside. Problems stagnate because only a few people have the role of “problem solver.”

What happens when we give everyone permission to tackle the challenges a business faces? What happens when everyone gets a seat (and a voice) at the table? Anarchy? Or some lively discussion and some ideas that make the whole much better.

Take a few moments and think about how you define yourself. What are the adjectives–the nouns–the verbs that define your core? Now step outside of those and think about your true potential.

Grab a pair of box cutters, and free yourself.

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  1. 03/26/2010 at 12:03 pm

    As a peddler of one of the MOST ‘in-the-box’ kinda things on the planet, I could only find peace when I took scissors (and a few well placed kilos of C-4) to the box my industry. Even added ‘Anarchy’ to my tagline. Cause I believe, practice, and spread it.
    Thx for permission to do that thing I do, using the ‘outta the box manner’.

    • 03/26/2010 at 3:36 pm

      I would wager that anyone who put the Swagman in a corner would be barking up the wrong tree. Cue Patrick Swayze.
      I can still remember working places where PR people weren’t allowed to write copy–because that’s what the ad copywriters did.
      Thinking back now, what a tremendous waste of collective talent.

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